The Psychology Behind Jewellery Marketing: What Makes Customers Buy

Jewelry is more than sparkle and shine; it’s a powerful symbol, a statement, a memory. It’s deeply connected to our emotions and how we see ourselves. Understanding the why behind jewelry purchases is essential for anyone selling or buying these precious pieces. This article dives into the fascinating psychology that drives us to choose, cherish,… Read more »

Using Wall Art to Create a Vibe in Jewellery Shops

Kudos to those people who run jewellery shops, especially if it is an offline establishment. I say so because this is an internet era, where every business aspires to go online, and it may not be easy to survive with an offline shop in such circumstances. As such, those people who run brick-and-mortar jewellery stores… Read more »

Photographing Your Jewellery

There are many reasons as to why you may wish to photograph your jewellery, and they are explored below. Not only will they be of benefit if you are robbed, but you can also use the photos for home decor, mixed with exciting pieces from the BGA store. For Insurance Purposes It’s a sad fact… Read more »

Cleaning Tarnished Jewellery

It is worn on an ordinary day, while hanging out, while on a date, or while at work (unless the nature of your job dictates otherwise). It is such a p

Jewellery Mistakes to Avoid

That many people, especially women and celebrities, like to embellish themselves with classy pearls, golds, and diamonds is no secret. In fact, jewell